The present era of digital technologies and activities in the online sphere brings various pitfalls, including those resembling the misuse of personal audience data. That’s precisely why the EU emphasizes the GDPR regulation, which currently elevates the relationship between “online advertiser – online user” to a higher level. This is accomplished through the deployment of CONSENT MODE V2 as early as March 6, 2024!

What is CONSENT MODE V2?

CONSENT MODE V2 is a response to the Digital Marketing Act (DMA) as an enhanced mechanism by Google. It efficiently and flexibly processes user personal data based on consent obtained from a web banner, while adhering to rules and legal regulations for data protection. This consent is necessary, for example, for using measurement functionalities or customizing ads and remarketing. The updated model, within the original Consent Mode ensuring data storage (ad_storage, analytics_storage), has been supplemented with two new parameters:

  • ad_user_data – consent granted to Google for using user data for further advertising purposes.

  • ad_personalization – consent granted for sending personalized ads.

Why CONSENT MODE V2?

This new consent acquisition mode not only represents another option but a legislative OBLIGATION to better process and subsequently work with the data of your website visitors. Failure to implement it also puts you at risk of lacking relevant information about your website visitors, thereby jeopardizing the performance of your advertising campaigns, in the form of loss of conversion tracking or audience acquisition. With a decrease in conversions or inaccurate ad targeting, you put yourself at a competitive disadvantage, while also facing unnecessary financial expenses in your advertising efforts.

Implementation of CONSENT MODE V2

The recommended way to implement the new consent mode is to use a CMP (Consent Management Platform) partner as a tool that ensures compliance with all EU regulations related to the protection of user personal data. You can perform the implementation itself through a compatible tool such as Google Tag Manager (GTM). In GTM, you update consent settings to version Consent Mode V2, which includes breaking down consent for various purposes such as advertising, analytics…

Implementing with ASData

As we mentioned in the introduction, the implementation of the updated consent mode must be completed by March 6, 2024. Failure to adopt Consent Mode V2 after this date could significantly jeopardize your advertising intentions due to the loss of essential data.

And that’s where WE come in! Our team at ASData can help you with this problem easily and, importantly, quickly. We can deploy the cookie consent plugin for you within 4 – 6 hours, with no monthly fees. And what’s more? The service also applies to each additional domain within 1-2 hours. We can also assist you if you wish to transition from a paid service to the unpaid one, saving you hundreds to thousands of euros. Compared to competitors, we can provide this service as a one-time setup, without additional regular or monthly fees.
So don’t hesitate, contact us today!